The creative solution
During our Heart-to-Bark™ Workshop, we quickly realized that she had a pricing issue. Nathalia was charging way too little for what people were valuing her work at, hurting her brand image, her business, and her personal health.
In addition, we dove deep to understand her ideal customer, her company, her short and long-term goals, and what made Nathalia Garrigan different. We also explored her vision, culture, positioning, pricing, marketing efforts, and customer service to develop a brand identity that would help her achieve her business goals.
With the introduction of Nathalia Garrigan’s new brand direction, we found that we needed to update her brand to align with her new customer base.
Ideal customer profile
After gaining clarity, we developed a brand strategy and brand identity that filled the visual and communication gap between her ideal customer and Nathalia Garrigan's brand.
Amongst many changes, we positioned her as a Personal Project Manager and Interior Designer, and we developed a look that connected Nathalia to her customers in a ‘simply elegant’ way.
Nathalia Garrigan Styleguides
Color palette and logo Lock-ups
Project Inspiration board